Posts tagged promotion

Link Building Methods

Link building is one example of SEO (Search Engine Optimization) technique. some said that the more links a website had (an inbound link), it will make search engines like google, yahoo, and bing to index your website better. Popular techniques used for link building is making links which is a mutual link between two websites to make mutual traffic. this technique called two-way linking. This technique, however, have been widely replaced by the use of one-way linking.

One Way Linking

One-way link is a term used between webmasters as a method of link building. It is a link that points to a website without any reciprocal link,  so the link goes in “one-way” direction. Some said that this type of link would be looked more natural by the search engines. One-way linking are also called Incoming Links or Inbound Links.

Now as the internet has just getting bigger, some other techniques of linking has been used by the webmasters around the world. just like link bait.

Link bait is a technique to make article that makes the reader interested to it and make direct link to your article. for example by tweeting it via twitter, or post it in their blog, or even in their facebook status. It is probably the most powerful form of marketing as it is viral in nature.

How to do offline Advertising

In online business, it is also important to do offline advertising, especially if our target is the nearby market, and we are quite active to go around and go to seminar or such.

Kind of offline advertising that you could do is:

- When you are in the seminar and it’s discussion session, just try to find any question, raise your hand, and say “Good evening, I’m from www.luteviant.com, I want to ask ……..” It will make some people in the place curious about your website, especially when you have good domain.

- Make clothes with your logo / domain stenciled in it. and use it when you are walking around the mall, or make a jacket and use it when you are walking around the road.

- Make sticker and put it in your laptop and car.

- Go to the mall with your friends, act like you are lost, and your friend can call you in the information center : “Attention to Mr ******* from www.luteviant.com, Mr ******* from www.luteviant.com, your friend is waiting for you in the information center” (sounds crazy but all people inside the mall will hear you and your website!)

That are how to do offline advertising, if you do it regularly you will make people around you interested in accessing your domain, and that could give you traffic.